Virtual Tour Research and Key Benefits
- Mapping tools such as Google Maps are used 44% of the time by consumers searching for a local business.
- On average 41% of these searches results in an on-site visit.
- 59% of customers visit the business within the same day of the search and 18% of these leads to a purchase.
- Business listings with photos and a Google virtual tour are twice as likely to generate interest. This is 130% higher among 18-34 year olds.
- 67% of people familiar with virtual tours want more businesses to have them.
- Virtual tours keep people looking at a website 5-10 x longer.
- Your virtual tour is a source of deep engagement when combined with hotspots and informative content