VIRTUAL TOUR RESEARCH AND KEY STATISTICS

Mapping tools such as Google Maps are used 44% of the time by consumers searching for a local business.

On average 41% of these searches result in an on-site visit.

59% of customers visit the business within the same day of the search and 18% of these leads to a purchase.

Business listings with photos and a Google virtual tour are twice as likely to generate interest. This is 130% higher among 18-34 year olds.

67% of people, familiar with virtual tours, want more businesses to have them.

Virtual tours keep people looking at a website 5-10 times longer.

Your virtual tour is a source of deep engagement when combined with hotspots and informative content.

Per cent of people searching for a business using Google Maps

Per cent of these searches results in an on-site visit

So, consumers are searching, using their phones, for businesses. They use Google Maps and a proportion of them visit a business they have searched for that day.

Younger people know about them and want more and visitors to your website are much more likely to stay on your site vs. one of your competitors.